Onward Research + Innovation, end-user research using observational research techniques for emerging markets like India.

While studying the needs of Indian women drivers, it was observed that they place their handbags, mobile & other personal items in the passenger seat while driving. However, when the passenger seat is occupied, it becomes difficult for her to store these in such a way that she can access it easily.

Unmet/Unarticulated need: Ability to store women’s handbags that would allow easy access during the drive.

Onward is an end-user research & consulting organisation based in Bangalore, India. Our vision is to empower and enable organisations in developing highly usable, effective and innovative products/services for their end-users.

We use observational research techniques to identify unmet & unarticulated needs of users, leading to deep insights for our customer’s business. We’re currently working on exciting projects for technology, mobile, retail and healthcare organisations that deliver products/services in India.

Client Testimonial

“Onward team created a seamless bridge between our research questions and the minds of the Indian end users. Positive attitude, effortless communication, and professional way of working – it has been a pleasure to work with Onward.”

Chief User Research Expert at one of the top 3 mobile companies in the world