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10 years’ experience in design research & design management at top product & consulting organisations including GE Healthcare, Convergys, Sapient and Planetasia.com.
Research work has included a variety of projects; understanding how consumers buy digital cameras, analyzing consumer behaviour and influencers in buying furniture, identifying key functional and usability needs for medical products used by doctors, nurses and other hospital staff.
Travelled and worked extensively with users across India and international markets for clients like HP, Nokia, Opodo, and Coca Cola.
Speaker at World Usability Day (Nov 2006), Guest lectures and seminars at leading educational institutions in India.
Crazy about street & travel photography. |
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10 years experience in design, including retail design, corporate identity at Idiom Design & Consulting, Itu Choudhuri Design, Singh Khosla Design.
As ‘Design Head’ at Idiom Design, managed a team of 10+ to deliver several large-scale retail projects for the Indian market.
Design experience includes visual merchandizing and branding/identity for Retail (Pantaloon, John Players), Life Sciences, Entertainment (MTV), Hospitality (Chowmahalla Palace).
Champion swimmer (practically born in
the pool). Loves travelling. |
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Communication Design degree from ‘Srishti School of Art, Design and Technology’, Bangalore.
Final diploma project was a commissioned research project for HP Labs (India) on ‘digital imaging’.
Research project on ‘Alcoholism’ was exhibited in Copenhagen, Denmark as part of ‘Index 05’.
Mad about gaming, bikes and networking with random strangers at coffee shops. Eats, drinks, sleeps, thinks Facebook. |
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Why Observational Research?
Traditional market research techniques (surveys, focus groups, depth interviews) have been limited by what the consumers say or what the consumers think about the product, their needs and experiences.
The truth is even the consumers rarely realize or articulate why they say what they say. Or, why they do what they do.
Deep insights about the product/business can be derived when consumers’ behavior is observed, in context. Observational Research takes research into homes, offices, stores, and streets where people interact & experience the product and where they live, eat, shop, work, and play. |
Clients
Below is an overview of some of the projects we have worked on. Due to the confidential nature of our work, we cannot disclose information about our clients and the specifics of the projects undertaken.
Mobile:
One of top 3 mobile companies in the world. Study conducted to identify social, cultural & usabilty issues with upcoming product for the Indian market.
Retail:
Furniture retail chain of stores in Bangalore, Chennai. In-store observational audit conducted to identify key user unmet/unarticulated product/store needs.
Technology:
Startup healthcare company. Research is focused on healthcare information technology needs of Indian doctors & patients.
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